Consumer insight · Data science · Industry experience
MRV evaluates and prices sports media rights based on the engagement that actually drives revenue — whether advertising-led, subscription-led, or both — not just the legacy ratings that misprice them. We partner with sports leagues and broadcasters throughout the rights cycle.
Headline figures tell only part of the story — MRV measures the rest.
Our team has worked with
What we provide
Content strategy; sports rights deal strategies; deal-maximising strategies for both broadcasters and sports leagues; strategies to maximise TV audiences across any platform, paid or free; negotiation insights and back-office support.
Insightful fan engagement measurement, trend analysis, strategies to drive viewership, correlation to commercial value, and regular reporting with actionable strategies.
Quantifying direct and indirect rights value across day-parts and days, customer and revenue attribution, and new clubs and markets — and valuing specific rights components, benchmarked against other leading sports and across broadcasters, both free and subscription, linear and streamed.
Our story
With ongoing industry evolution and resulting disruption, the content rights market for leading sports continues to grow but is increasingly complex. Traditional audience measures and valuation methods are less valid.
Using unique AI-driven data and analytics, MRV helps clients grow fan engagement, optimise packaging, and get the right support and pricing.
How we do it →Built for every model
