MRV works with suppliers and buyers of content to maximise the returns they generate from their rights. We help to grow fan engagement and to right price rights based on their true commercial value. Our value add comes from our unique consumer insights and data science mixed with the art of real world experience.
Ongoing measurement of fan engagement
Advanced analysis of drivers and trends
Correlation to commercial value
Regular insights reports
Quantification of direct and indirect value of rights
Attribution of customers and revenue
Valuation of specific rights components
Understanding of the value to each potential competitor
Overall content strategy
Rights deal strategies
‘Back-office’ support for negotiations
Pricing and packaging of content to consumers
With continued industry disruption, the market for content rights is becoming more uncertain and complex. Producers, suppliers and buyers of content must be increasingly sophisticated in how they measure and manage returns from their investments.
Traditional audience measures and valuation methods are no longer valid.
MRV fills this gap. MRV uses unique data, advanced analytics and extensive real world experience to help content owners and buyers:
Grow fan engagement
Optimise how content rights are packaged
Right price content rights fees
Measures that reflect true engagement and correlate to the overall commercial value of rights, not just advertiser-driven audience ratings. Advanced analytics to unpick the underlying drivers of engagement.
Translate engagement measures into the potential revenues and cash-flows that content rights buyers could generate. Valuations that cover all revenue models and all potential buyers
Actionable recommendations for how to improve fan engagement and maximise returns from content rights.Based on over 50 years of cumulative experience in sports, media and entertainment
Free to Air
Ad-funded VOD
Online video
Subscription TV
IPTV & MVPD
Telco & Tech Co
Subscription VOD / Streaming
Direct-to-Consumer
Pay-per-view & Passes
