The benefits of working with us
Greater certainty of the value and right price of rights
Insight into the underlying drivers
of value to all parties
Competitive advantage
in negotiation
Independent support for the
case to investors
Maximise on-going performance
How we help our clients
Content Rights Vendors (e.g. Sporting Bodies)
GROW FAN ENGAGEMENT
Advanced measurement and tracking
Deep understanding of drivers
Practical plans to grow the fan base
MAXIMISE FUTURE RIGHTS REVENUES
Quantification of value to all bidders
The right price to be targeting
Optimal packaging of rights components
Evaluation of new commercial models
Content Rights Buyers (e.g. TV Networks, Telcos etc)
GROW CUSTOMER ENGAGEMENT
Tracking measures that correlate to revenue
Customers and revenue attribution to content
Optimal pricing and packaging
MAXIMISE RETURNS FROM CONTENT RIGHTS
Commercial value of existing and future rights
Quantification of direct and indirect customer, revenue and margin impacts
Optimal rights packages to go after
The right price to pay vs. what competitors will pay
We help throughout the content rights cycle
pre rights deal
Develop your overall rights strategy
Grow fan engagement
Develop plans to grow engagement and
maximise rights outcomes
rights negotiation
Achieve the right price
Optimise rights deal outcomes
Strengthen your negotiating position
post deal
Track performance and ongoing ROI
Continue to optimise your offering
Maximise ongoing fan engagement & revenue growth